The attribution system designed for EMR environments that allow cash-based clinics to connect marketing sources to revenue outcomes
Lead profit assigns a primary marketing source for inbound leads so your clinics can report on revenue outcomes by each marketing source, helping your small-practice clients prove ROI and increase decision confidence leading to either reallocate or accelerate spending of capital. Built by a 13-year IT security expert and Fortune-100 sales leader, LeadProfit helps EMRs support revenue-accountability reporting.
Show clients how marketing activity maps to revenue outcomes
Subcontractor BAA's available for your covered entities, SOC 2 Type 2 principles, designed to support HIPAA compliant workflows
Become indispensable to practices by proving their growth and reducing churn.
Insurance restrictions are fueling the rise of cash-based care. Patients demand time, trust, and measurable outcomes. Yet most small practices are drowning in vanity metrics: clicks, impressions, and form fills that don’t translate to actual booked appointments or revenue. Misaligned incentives can exist when performance is measured by volume metrics rather than outcomes. Ad spend without ROI visibility isn’t just wasteful, it’s unsustainable.
Clicks → Marketing-Qualified Lead (MQL) → Sales-Qualified Lead (SQL) → Patient → Plan of Care → Revenue.
If you can’t track every step of that pipeline, you can’t know what’s working, and you’re often leads to inefficient marketing decisions.
Traditional attribution can be challenging because tools are disconnected, HIPAA blocks visibility, and compliantly tying marketing to actual revenue is challenging.
Traffic from ads, SEO, social, referrals
Real people giving real contact information
Verified leads who schedule or engage with your front desk
An appointment actually happens
They commit to treatment -- where real value is created
You see exactly which source generated real dollars
Answer: Which source produced this revenue event?
Rapid onboarding protocols for your cash based clinics with EMR support needed on initial configuration
Enterprise grade visibility for SMB cash based clinics
helps EMRs support revenue-accountability reporting for small cash practices
LeadProfit was built from the ground up with 13 years of IT security expertise. We understand that healthcare data requires more than standard analytics. It demands enterprise-grade security, signed BAAs, U.S.-based data storage, encryption at rest and in transit, and comprehensive audit trails. All identity data is owned by the EMR as the primary source of record by design. Compliance isn’t paperwork, it’s trust. And trust is what keeps your EMR partners loyal.
EMRs that integrate attribution become indispensable to their users. LeadProfit gives your platform a competitive edge by offering built-in ROI visibility that small practices desperately need.
HIPAA-compliant attribution for EMRs. Powering ROI for small practices.
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