Building Better Connections Between Healthcare Data, Systems, and People
LeadProfit is an early-stage healthcare technology company focused on secure integration, applied AI, and operational intelligence.
The company grew from firsthand experience with a problem common across healthcare: important information exists, but it often lives in different systems that were never designed to work together.
From attribution to a broader systems problem
LeadProfit began while examining operations inside Osteopathic Healing Hands, an independent physician-led medical practice.
The practice used different systems for patient communication, scheduling, marketing, payments, and clinical operations. Each system performed its own job, but answering seemingly simple questions often required people to manually reconstruct what happened across multiple tools.
LeadProfit's first work focused on connecting those events to understand patient acquisition and downstream outcomes.
The deeper lesson was broader than attribution.
Healthcare organizations frequently have capable software but still rely on people to bridge gaps between systems.
That is the problem space LeadProfit is now exploring.
David Friedland
Founder, LeadProfit
David combines experience in enterprise technology and security with firsthand healthcare operations.
His technology background includes work on complex enterprise systems and security environments, including projects involving large organizations and regulated systems.
Through his involvement with Osteopathic Healing Hands, he also has direct exposure to the operational realities of running an independent medical practice.
LeadProfit brings those perspectives together:
healthcare operations + systems engineering + security + applied AI.
Technology comes after understanding
Healthcare does not need AI added indiscriminately to every workflow. Useful healthcare technology starts with understanding:
- What problem actually exists
- Who experiences it
- What systems are involved
- Why the current workflow fails
- What information is available
- What outcome would materially improve
- Where human judgment should remain in control
What We're Looking For
We are interested in collaborating with clinicians, healthcare organizations, researchers, and technology companies working on meaningful healthcare problems where secure integration, operational data, or AI could make a difference.
ROI and Compliance Must Go Hand in Hand
LeadProfit was developed in response to common challenges clinics face with wasted ad spend and lack of accountability.
From Clinic Insight to System Design
LeadProfit began with a simple question: “Why can’t we understand which marketing channels are actually bringing in patients?” My wife’s small physicians’ practice was spending thousands on paid social campaigns, social media videos, and a referral program, but the EMR couldn’t tell them which marketing spend was effective. The CRM reports emphasized engagement metrics full of clicks and impressions, but when it came to actual booked appointments and revenue, revenue-level attribution was not available.
The practice owner knew there had to be a better way. So a 13-year IT security expert turned to a Fortune-100 enterprise sales leader to build it. LeadProfit emerged from this collaboration — a solution that merges enterprise-grade security with small-practice reality, connecting EMR data to actual booked-patient revenue while prioritizing healthcare privacy and security requirements.
Key Narrative Points
- Real clinic pain point: Inability to determine marketing spend results with no accountability
- Founder expertise: 13-year IT security expert + Fortune-100 sales leader
- Mission-driven creation: Solving a real problem, not chasing a trend
- Dual focus: Enterprise discipline + small-practice empathy
Supporting Revenue-Accountability Reporting for EMRs
Our mission is to help small practices thrive by giving them clearer ROI visibility.
LeadProfit designed with a focused objective: to connect marketing sources to revenue outcomes in clinics, without building a long-lived identity graph. We designed the system to fail closed, prohibit free text, and drop identifiers after attribution closure so the platform retains facts, not identities.
We believe that clicks don’t pay bills — booked patients do. We believe that attribution systems must be designed with compliance as a foundational requirement. And we believe that EMRs should be more than administrative tools, they should be growth partners.
LeadProfit exists to fill the attribution gap in the EMR ecosystem, helping practices prove ROI, make informed, data-driven marketing decisions. We’re building the attribution layer designed for modern EMRs to keep small practices thriving.
“Clicks don’t pay bills — booked patients do.”
“Attribution without compliance is a lawsuit waiting to happen.”
“Privacy is trust, and trust is everything in healthcare.”
“EMRs should be growth partners, not just administrative tools.”
What We Stand For
Proof Over Hype
We believe in measurable outcomes, not vanity metrics. Every feature we build is designed to support clear, actionable ROI data that practices can trust.
Compliance as Trust
HIPAA compliance isn't a checkbox — it's the foundation of trust in healthcare technology. We treat security and privacy as nonnegotiable design priorities.
Partnership Over Profit
We succeed when our EMR partners and their small-practice clients succeed. We're building long-term relationships, not extracting short-term value.
Built by Experts Who Understand Healthcare and Enterprise Sales
LeadProfit is led by founders with deep expertise in IT security, healthcare compliance, and enterprise sales. Our team combines technical precision with business acumen, ensuring that LeadProfit is both technically sound and commercially viable.
Co-Founder & CTO
13 years of IT security expertise, specializing in healthcare compliance and HIPAA-safe system architecture.
Co-Founder & CTO
Fortune-100 enterprise sales leader with a track record of building and scaling B2B SaaS partnerships.
The LeadProfit Manifesto
We believe that small practices deserve better than vanity metrics and misaligned incentives. We believe that EMRs should help practices grow, not just manage patient records. We believe that attribution and compliance must go hand in hand. And we believe that transparency, accountability, and trust are the foundation of every successful healthcare partnership.